Direct Impact Products: Benefits

Benefits that Direct Impact Products can bring you:

Expands Your Product Portfolio…      
Gives your sales staff something
new to talk about to your
existing customers. Opens the 
door to additional business by increasing the amount of
product that you produce for them. Opportunities
now exist to compliment your existing capabilities.

Opens New Markets…            
Now you can pursue business in arenas that you might
have traditionally turned down or shied away from because
you couldn’t provide this with your equipment.

Gains Business Growth…            
New markets and expanded product portfolios mean new opportunities to grow your business and increase sales.

Impacts Your Bottom Line…            
Increased sales and business growth with higher margins result in a positive impact on profits.

Benefits that Direct Impact Products can bring your clients:

Promotes Recipient Involvement…           
Value added affixed pieces attract the attention of your client’s demographic target. The recipient involves themselves by removing the piece to examine it and thereby becomes aware of its message.  Affixing an order form, business reply card, or other such item gets the recipient involved with your client by soliciting a reaction to the piece.

Allows to Differentiate Messages…           
A generic host piece can be utilized by affixing various messages based upon the target market. The same host piece can be run in larger quantities saving your client the cost of multiple pieces.

Attracts Attention to the Piece…           
Human nature and curiosity cause the recipient to stop and pick at the affixed piece. This gains some time to convey the desired message as the piece is not tossed directly into the trash.

   
Adds Three Dimensions to the Piece…   
An affixed piece adds a dimensional feel to an otherwise flat surfaced promo piece. This “touchy feely” attribute causes the recipient to stop and pay attention to the piece. Just what your client wants.

Allows Addition of Product Samples…  
Affixing a small sample packet promotes brand awareness and gets the product directly to the consumer along with the desired message. This is an effective way to test market the acceptability of a product.

Allows Cross Selling Opportunity…
While the host piece promotes one item, affixing a second item might also promote a complimentary product from the same client. This “two birds with one stone” approach saves your client the expense of two promotional programs and promotes loyalty to you.

Becomes a Measurable-Tracking Device…
The affixing of an item such as a coupon allows your client to track the effectiveness of the piece.